Mecca Promotional Strategies

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Paid advertising

Paid advertising is often the first type of promotion that comes to mind. This straightforward strategy involves paying to show an advertisement in a specific place at a specific time. It’s a great way to build brand awareness and introduce your brand to people who may not have heard of it before. 

Mecca display their advertising on the Billboards and Online (for example, through Google or social media).

                                   

Content marketing 

Content marketing is a common type of digital promotion strategy, focused on distributing valuable content in order to attract and retain an audience. The idea behind content marketing is this: relevant content that helps customers solve issues—building trust over time and ultimately encouraging customers to buy from Mecca. Content marketing is a great promotional tool for any company, content marketing helps provide enough customer education for buyers to make informed purchase decisions.


Email marketing

Email marketing helps Mecca connect with customer via—you guessed it—email. They can send emails to any subscribers on their mailing list—whether they’re potential customers, loyal customers, or something in between. 


Customer reviews

Customer reviews are one of the most powerful marketing tools out there. Mecca built their businesses out of reviews—generating trust by promoting customer feedback. The beauty of this strategy is that it encourages customers to promote Mecca brand. And as long as they have a high-quality product (and positive reviews), this type of user generated content can go a long way in convincing potential customers to purchase. 

Collecting customer reviews often happens organically, but you can speed it along by specifically requesting reviews from current customers via email or website banners. Some newer brands also seed reviews by sending products to customers in exchange for their honest feedback. 



Customer loyalty programs

Customer loyalty programs reward people who repeatedly interact with your brand. It’s a way to keep customers coming back by offering deals, discounts, and exclusive product launches. The more customers purchase, the more perks they earn. Mecca promotes beauty loop that offers discounts and gifts to customers who spend a certain amount.

Loyalty programs don’t just boost customer retention—they also help convince potential buyers to choose your brand over competitors. By promoting loyalty programs, you demonstrate ways customers can save money and get more bang from their buck over time. 


Free samples, giveaways, and trials

Everyone loves free stuff. Giving away samples of your product can help promote customer satisfaction and make customers feel like they’re getting a great deal. But most importantly, free samples and trials give potential customers first-hand experience with your product—and therefore the confidence to actually buy it later on. 

All Mecca stores provide free sample of all of the products to customers.







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